I don’t listen to the Ting Tings very often, but when I came across this video, it did its job. That is, it got me to like the song a lot. There’s not a whole lot of depth to this video honestly. What I love about it is the awesome lights that are used all over the place, the glow signs and glow costumes, and actually the atmosphere. This video presents a very strange and almost unstable/changing atmosphere. I always find myself wondering, in the back of my mind, “Where ARE they??” You have no clue, and no grasp of where they are, but somehow it works, and it’s okay. Sometimes it looks like reality, sometimes like a set, and sometimes like an entirely different area than the where bulk of the video takes place. It’s all very strange, and if you’ve read any of my previous entries, you know that I enjoy strange. I also have mention the jerky fast-speed areas of the video. It’s been done more and more in music videos lately, but I love it whenever I see it. It always seems to go with the beat of the music wherever I see it. And I suppose that would be the point.
Overall I like the attitude of the song. I think that’s what brings the most to this video, which seems to be all over the place, and it’s what unites everything. It is definitely a pop song to the very core, and lead vocalist Katie White brings an adorable edge to the lyrics. I’m not sure there is anybody else in the world who could pull off this song. Love the accent.
One thing about this video that raised an eyebrow, however, was its similarity to another one of my favorites. I wont go into too much detail right now, because I’d actually like to save said video for another entry, but I have to say something about it. The sign twirlers, the crazy glowing and lights all over the place, and the huge retro car at the beginning are all visual elements of the “Me Enamora” video by Juanes, directed by Aggressive. I absolutely adore that video, so it breaks my heart a little bit to find one that could have possibly ripped from it. Hopefully it’s just a coincidence. Either way, both videos are rad. This one just came out last week, so enjoy!









